The work.

Seven years launching Azure services. Twelve services shipped over the stretch, most of them infrastructure that engineers loved and procurement officers had never heard of. One of them was Azure SQL Data Warehouse Gen2, which is a sentence you can only love if you are the engineer who built it or the marketer who has to sell it. I learned to love it. Then I learned to translate it.

The work was finding the sentence that made a procurement officer say yes to a thing her engineers already wanted. Sometimes that sentence was thirty words long. Sometimes it was four. It was almost never the sentence the product team brought to the first meeting.

Four years across the data and AI portfolio. I named Zero Copy, a category that did not exist when I joined Tableau in 2021 and is now the language Snowflake, Databricks and Microsoft use in their own decks. Naming a category is the job. Defending the name long enough for other people to start using it is also the job.

As GTM lead on the Tableau AI relaunch, I owned the go-to-market strategy end to end. The program closed the quarter at 150% of pipeline target. I led the State of Data and Analytics research: eleven thousand respondents, eighteen countries.

The brief is ABO: Agentic Business Orchestration. UiPath's bet on AI agents that automate work rather than demonstrate it. The category does not yet have stable nouns. Building it is half the work; the other half is keeping the product team's promises honest while we do.

I lead product-marketing strategy across a portfolio organization of roughly twenty PMMs, spanning positioning, launches, analyst relations, and category narrative. The work is what it has always been: turn infrastructure engineers love into sentences a CFO can repeat without flinching. The infrastructure is just smarter now.