I lead product marketing at UiPath. I spent 20 years launching enterprise AI products at Microsoft Azure, Salesforce, and Tableau — and this site is where I share what I learned, for PMMs and enterprise leaders who want to understand what AI actually means for how they compete.
Original analysis on agentic AI, enterprise go-to-market, and what actually happens when you try to ship complex products to skeptical enterprise buyers.
Enterprise AI buyers are signing contracts without asking the question that will most determine whether their investment ages well. That question is: what standard does this run on?
Read Essay →The enterprise AI graveyard isn't full of failed pilots. It's full of pilots that worked. Six reasons your AI initiative succeeds in the demo and dies in production.
Read Essay →Every enterprise AI pitch leads with capability. The real question buyers are asking is: can I trust this agent with my business process?
Read Essay →I work with a small number of enterprise teams on speaking, advisory, and go-to-market strategy. Here's what that looks like:
Writing that's appeared on the platforms and blogs that enterprise practitioners actually read.
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