Kuber Sharma.

Kuber Sharma.

I write about how enterprise AI actually gets to market. The parts that aren't the model.

Twenty years across Microsoft Azure, Salesforce, and Tableau before this. Now leading GTM for the agentic automation portfolio at UiPath.

Now · May 2026Building the positioning for Agentic Business Orchestration at UiPath. Build at agentic speed, orchestrate at enterprise scale. And arguing that the hardest part is not the model.
Seattle Originally Delhi Cricket tragic 90s Bollywood book, in progress He / him
Kuber Sharma
Currently
Working on
Positioning for Agentic Business Orchestration at UiPath. The enterprise narrative: build at agentic speed, orchestrate at enterprise scale.
Writing
An essay on why enterprise AI buyers trust process accountability more than outcome promises.
Reading
The Almanack of Naval Ravikant by Eric Jorgenson. Rereading.
Listening
Eminem, Marshall Mathers LP 2. Same album I had on when I was writing pitches at Microsoft in 2015. Still right.
Speaking
PMA World Summit, Seattle, June 18.
Community
Sharebird Top 10 Product Marketing Contributor. AMA on AI and GTM now live. 37,000+ views on the top answer.
$100M Pipeline in six months, Tableau AI relaunch
11% Of India watched the show on a Tuesday night
20 yrs Enterprise software, three companies
Writing

Essays on enterprise AI, mostly.

The longer version of the arguments I lose in meetings. Newest first.

Most read · December 2025

The Pilot Trap: why 90% of enterprise AI never leaves the lab

The graveyard is not full of failed pilots. It is full of pilots that worked, then went nowhere. Five stages, one trap, and the reason your initiative succeeds in the demo and dies in production.

6 min read Enterprise GTM Read essay →
All 15 essays →
About

The shorter version.

A Delhi newsroom in 2007. A Redmond product team in 2015. A Seattle agentic-AI category in 2026. Same job in three languages.

I am a product marketer who has spent twenty years making enterprise software legible to the people who buy it. I grew up in Delhi. I moved to Seattle at 31. Somewhere in between, I made a TV show about cars that 11% of India watched on a Tuesday night.

Microsoft Azure for seven years. Salesforce and Tableau for five. UiPath since October 2025, building the go-to-market for Agentic Business Orchestration.

The longer version →
Frameworks

Three patterns the writing is built from.

The Pilot Trap, the Trust Architecture, the Belief Bridge. Each one is a tool I use in the day job, and a recurring shape in the essays. Each has a print reference card.

See the three frameworks →