Advisory & Judging

Evaluating the Work
of Others

Judging panels, programme committees, advisory roles, and peer evaluation activities in enterprise AI, product marketing, and go-to-market strategy.

Judging

Awards & Competition Panels

Programme Committee · 2025-2026
PMA (Product Marketing Alliance): Awards Judge
PMM Awards Programme · Evaluating nominations for Product Launch of the Year and PMM Excellence categories. PMA is the world's largest product marketing community with 30,000+ members.
Conference Programme Committee · 2024
Enterprise AI Summit: Session Reviewer
Independently reviewed and evaluated session submissions for enterprise AI track. Applied criteria of business applicability, speaker credibility, and audience value.
IP Review Panel · 2023-Present
UiPath Patent Review Committee
Invited member of UiPath's internal IP review panel. Provides market and competitive assessments on invention disclosures, evaluating commercial viability and category positioning of new IP before filing.
Advisory

Advisory Roles

Startup Advisory · Ongoing
Enterprise AI & SaaS GTM: Informal Advisory
Available for early-stage enterprise AI and SaaS companies navigating positioning, analyst relations, and go-to-market strategy. Particular focus on AI-first products entering competitive categories.
Enquire →
Peer Mentorship · Ongoing
PMM Mentorship, Product Marketing Alliance
Active mentor for mid-career product marketers through the PMA mentorship programme. Focus areas: positioning strategy, enterprise GTM, AI in PMM workflow, career development for immigrant professionals in tech.
Evaluation Approach

How I evaluate work

I bring a PMM lens to evaluation: not just "is the technology impressive?" but "is the value proposition clear, is the market real, and does the team understand their buyer?" After 20 years positioning enterprise products, I know the difference between a product that demonstrates well and one that sells.

For judging nominations or programme committee requests: contact me here.