Evaluating the Work
of Others.
Judging panels, programme committees, advisory roles, and peer evaluation in enterprise AI, product marketing, and go-to-market strategy.
Judging & programme committees.
Judge
Session Reviewer
IP Review
Standards and professional service.
Org. Participant
Mentorship.
Mentorship
How I evaluate
I bring a PMM lens: not just "is the technology impressive?" but "is the value proposition clear, is the market real, and does the team understand their buyer?" Twelve years positioning enterprise products teaches you the difference between a product that demonstrates well and one that sells.
Advisory services.
GTM Architecture Audit
A structured diagnostic for enterprise AI and B2B SaaS companies navigating a positioning inflection point: new product, category creation, or a narrative that stopped landing. Four to six weeks. Positioning brief, buyer belief audit, and a field-ready message architecture delivered at the end.
Enquire about availability →Executive Advisory Retainer
Ongoing strategic counsel for founders and CMOs building in enterprise AI or agentic automation. Covers positioning, analyst relations, launch sequencing, and go-to-market strategy. Monthly cadence. Limited to three retainer engagements at any time.
Enquire about availability →I work with a small number of companies at a time. If you are building in enterprise AI or B2B SaaS and want a frank perspective on your GTM, reach out here with a brief description of what you are working on.
Startup Advisory