What I'm Working On

A snapshot of current projects, writing, and thinking. Updated periodically. Inspired by /now pages.

At Work
Leading product marketing for enterprise agentic AI - positioning strategy, analyst relations (Gartner/Forrester), and building market narrative in one of the fastest-moving categories in enterprise software.
Writing
Submitted a contributed piece to Product Marketing Alliance on how AI is changing the PMM role. Working on a research paper for the Journal of the Academy of Marketing Science on human-AI interfaces in enterprise go-to-market. Publishing bi-weekly on Substack and here.
Reading
Re-reading Crossing the Chasm with fresh eyes - it holds up remarkably well for agentic AI positioning. Also working through recent Gartner research on the enterprise automation market and where agentic AI fits in the hype cycle.
Thinking About
The gap between how AI agents are marketed and how they actually fail in production. The enterprise buyers asking the right questions are asking "what happens when it fails?" not "how smart is it?" More on this soon.
Building
Research and early drafts for a JAMS academic paper on human-AI collaboration in enterprise product marketing. Running primary interviews with PMMs navigating AI-augmented GTM workflows.
Speaking
Speaking at PMA World Summit (June 18, 2026). Available for additional conference keynotes and executive panels in 2026. Topics: agentic AI strategy, enterprise GTM for AI products, and product marketing leadership. Get in touch →
Last updated: April 2026 · Washington State