Now
What I'm Working On.
A snapshot of current projects, writing, and thinking. Updated periodically. Inspired by /now pages.
At work
Building the positioning for Agentic Business Orchestration at UiPath. The enterprise narrative: build at agentic speed, orchestrate at enterprise scale. Analyst relations with Gartner and Forrester, and go-to-market for the ABO portfolio.
Writing
A manuscript on human-AI decision authority in enterprise product marketing was submitted to California Management Review in August 2026. Editorial decision pending. Published a bylined piece in diginomica in June 2026 on agentic AI strategy. Publishing on Substack. Several essays in draft.
Reading
Re-reading The Almanack of Naval Ravikant by Eric Jorgenson. Also working through recent Gartner research on enterprise automation and Geoffrey Moore's Crossing the Chasm.
Thinking about
The gap between how AI agents are marketed and how they fail in production. The enterprise buyers asking the right questions are asking "what happens when it fails?" not "how smart is it?" More on this soon.
Speaking
Main stage session delivered at PMA World Summit, Seattle, June 18, 2026. View session on agenda. Available for additional keynotes and executive panels on agentic AI strategy and enterprise go-to-market. Get in touch if that is useful.
Community
Invited AMA host in the Sharebird Product Marketing community. Two AMA programs completed, one scheduled for September 17, 2026. Read the full AMA record →
Updated
September 2026 · Seattle, Washington