I'm a product marketing executive who has spent 20 years at the intersection of enterprise technology and market narrative, at three of the companies that have done the most to shape how enterprises think about AI.
Right now I lead product marketing for UiPath, responsible for the GTM strategy, positioning, and market narrative across UiPath's product portfolio including Autopilot, UiPath's flagship agentic automation product. I own the positioning for what UiPath calls Agentic Business Orchestration , the idea that the next wave of enterprise AI isn't about smarter chatbots, it's about AI agents that can execute multi-step business processes end-to-end.
Before UiPath, I spent three years at Salesforce and Tableau leading product marketing across both companies. I launched Tableau Cloud — Tableau's first cloud-native offering — and led the go-to-market for Tableau AI and Tableau Pulse, repositioning Tableau from a traditional BI tool into an AI-first analytics platform. That strategic pivot exceeded pipeline targets by 150% and achieved record close rates. I also launched Salesforce Data Cloud and the Salesforce Zero Copy Partner Network, establishing a new category in enterprise data management that contributed directly to Salesforce's consecutive Gartner Magic Quadrant Leader positions across Analytics & BI Platforms, Customer Data Platforms, and Data Integration Tools. You can follow my work on LinkedIn.
Before that, I spent seven years at Microsoft building the product marketing function for Azure cloud infrastructure. I launched 12+ Azure services, generated $100M in pipeline in six months for a major Azure analytics launch, and was part of the team that grew Azure to the #2 cloud platform globally. I led positioning for Azure Synapse, Azure Machine Learning, and Azure AI, and drove a 400% YoY increase in digital impressions for the Azure analytics portfolio.
I write because the gap between how enterprise AI is marketed and how it actually works in production is enormous. After 20 years inside these companies, I've seen what works, what doesn't, and why the most sophisticated AI implementations often fail for reasons that have nothing to do with the technology.
I started this site and the Positioned newsletter to share those patterns with the enterprise leaders who are trying to make real decisions about AI, not the leaders who just want to know what to say at the board meeting.
Education
MBA. Duke University, Fuqua School of Business (Keller Scholar)
MA Mass Communication, Jamia Millia Islamia
BA Journalism, University of Delhi
Areas of Expertise
Agentic AI & Automation · Enterprise Go-to-Market · Product Positioning & Messaging · Category Creation · AI Product Strategy · B2B Content & Thought Leadership · Analyst Relations (Gartner/Forrester, 13× MQ Leader) · PMM Team Leadership