Research
Academic work in progress.
Manuscript submitted to California Management Review in August 2026 on human-AI decision frameworks in enterprise product marketing. Practitioner research grounded in a 16-launch observational deployment at Tableau, a Salesforce company.
Status key
Submitted August 2026. Status will be updated as papers progress through review and publication.
Submitted August 2026
Journal article
Journal article
The Human-AI Interface in Product Marketing: Frameworks for Augmented Decision-Making in Enterprise SaaS
Kuber Sharma
Proposes the Augmented Marketing Decision Architecture (AMDA) as a formal taxonomy for classifying AI-human decision authority in enterprise product marketing workflows. Introduces three zones based on decision reversibility, audience exposure, and frequency. Field observations across 16 product launches at Tableau, a Salesforce company. Manuscript submitted August 2026. Editorial decision pending.
California Management Review · Submitted August 2026 · Editorial decision pending
Related practitioner work
The frameworks developed in this research are published on this site in practitioner form. The Augmented Marketing Decision Architecture is the most fully developed, with deployment evidence and a reference card. The Enterprise AI Decision Architecture provides the broader system context.