Research

Academic work in progress.

Manuscript in preparation on human-AI decision frameworks in enterprise product marketing. Practitioner research grounded in a 16-launch observational deployment at Tableau, a Salesforce company, with later application and refinement at UiPath.

Status key

In preparation means a manuscript is being written or revised and has not yet been submitted to a journal or conference. Status will be updated as papers progress to submission, review, and publication.

In preparation
Journal article

The Human-AI Interface in Product Marketing: Frameworks for Augmented Decision-Making in Enterprise SaaS

Kuber Sharma

Proposes the Augmented Marketing Decision Architecture (AMDA) as a formal taxonomy for classifying AI-human decision authority in enterprise product marketing workflows. Introduces three zones based on decision reversibility, audience exposure, and frequency. Field observations across 16 product launches at Tableau, a Salesforce company. Manuscript in preparation.

Journal of the Academy of Marketing Science · Target journal · Manuscript in preparation

Related practitioner work

The frameworks developed in this research are published on this site in practitioner form. The Augmented Marketing Decision Architecture is the most fully developed, with deployment evidence and a reference card. The Enterprise AI Decision Architecture provides the broader system context.