What I'm Working On.

At work

Building the positioning for Agentic Business Orchestration at UiPath. The enterprise narrative: build at agentic speed, orchestrate at enterprise scale. Analyst relations with Gartner and Forrester, and go-to-market for the ABO portfolio.

Writing

Working on a research paper for the Journal of the Academy of Marketing Science on human-AI interfaces in enterprise go-to-market. Publishing on Substack. Several essays in various stages of draft.

Reading

Re-reading The Almanack of Naval Ravikant by Eric Jorgenson. Also working through recent Gartner research on enterprise automation and Geoffrey Moore's Crossing the Chasm.

Thinking about

The gap between how AI agents are marketed and how they fail in production. The enterprise buyers asking the right questions are asking "what happens when it fails?" not "how smart is it?" More on this soon.

Speaking

PMA World Summit, Seattle, June 18, 2026. Available for additional keynotes and executive panels on agentic AI strategy and enterprise go-to-market. Get in touch if that is useful.

Community

Sharebird Top 10 Product Marketing Contributor. AMA on AI and GTM now live, answers distributed to 10,000+ subscribers. Top answer at 37,000+ views.

Updated

18 May 2026 · Seattle, Washington