Sr. Director, Product Marketing at UiPath. 20 years launching enterprise AI at Microsoft, Salesforce, and UiPath. Writing about what that looks like from the inside.
I'm a product marketing executive who has spent 20 years at the intersection of enterprise technology and market narrative — at three of the companies that have done the most to shape how enterprises think about AI.
Right now I lead product marketing for UiPath Autopilot, UiPath's flagship agentic automation product. My team of 20 is responsible for the GTM strategy, positioning, and market narrative for the product category UiPath calls Agentic Business Orchestration — the idea that the next wave of enterprise AI isn't about smarter chatbots, it's about AI agents that can execute multi-step business processes end-to-end.
Before UiPath, I spent three years at Salesforce leading product marketing for Tableau AI, Tableau Pulse, and Salesforce Einstein Analytics. I led the relaunch of Tableau from a traditional BI tool into an AI-first analytics platform — a fundamental strategic pivot that exceeded pipeline targets by 150% and achieved record close rates. I also led the go-to-market for Salesforce Data Cloud Zero Copy, which established a new product category in enterprise data management and contributed to Salesforce's Gartner Magic Quadrant Leader position.
Before that, I spent seven years at Microsoft building the product marketing function for Azure cloud infrastructure. I launched 12+ Azure services, generated $100M in pipeline in six months for a major Azure analytics launch, and was part of the team that grew Azure to the #2 cloud platform globally. I led positioning for Azure Synapse, Azure Machine Learning, and Azure AI — and drove a 400% YoY increase in digital impressions for the Azure analytics portfolio.
I write because the gap between how enterprise AI is marketed and how it actually works in production is enormous. After 20 years inside these companies, I've seen what works, what doesn't, and why the most sophisticated AI implementations often fail for reasons that have nothing to do with the technology.
I started this site and the Positioned newsletter to share those patterns with the enterprise leaders who are trying to make real decisions about AI — not the leaders who just want to know what to say at the board meeting.
MBA — Duke University, Fuqua School of Business (Keller Scholar)
MA Mass Communication — Jamia Millia Islamia
BA Journalism
Agentic AI & Automation · Enterprise Go-to-Market · Product Positioning & Messaging · Category Creation · AI Product Strategy · B2B Content & Thought Leadership · Analyst Relations (Gartner/Forrester) · PMM Team Leadership
I ride in Seattle. The Burke-Gilman trail, the Cascade foothills, wherever there's a climb worth earning. Some of my best positioning frameworks came out of a long ride where I had nothing to do but think. I highly recommend it as a strategy tool.
I make cocktails and experiment with them obsessively. My current project is understanding what makes a negroni variation actually work versus just different. The answer, so far, is the same as positioning: balance, restraint, and one thing that surprises.
I live in Seattle with my wife and son. I drink too much good coffee and have no regrets about it. I started as a journalist and still read like one — broadly, skeptically, always looking for the story underneath the story.