Writing

Essays on Enterprise AI,
Data & Product Marketing

Original analysis from 20 years inside Microsoft Azure, Salesforce Tableau, and UiPath — on agentic AI, go-to-market strategy, Zero Copy data, and what enterprise transformation actually looks like from the inside.

2025
The Agentic Shift Is Not About AI — It's About Trust
Every enterprise AI pitch leads with capability. The real question buyers are asking is: can I trust this agent with my business process?
Agentic AI 2025
What RPA Got Right That Everyone Forgot When AI Arrived
In 2025, every analyst declared RPA dead. They were wrong — and the companies that agreed are now behind.
Agentic AI 2025
I Launched Three AI Products at Three Different Companies. Here's What Nobody Tells You.
Azure AI. Tableau AI. UiPath Autopilot. Three launches, three eras, three completely different markets — and one lesson that tied them all together.
Enterprise GTM 2024
The $100M Pipeline Question: What PMMs Get Wrong About Enterprise Demand Gen
We generated $100M in pipeline in six months for an analytics product. The way we did it violated almost every demand gen playbook I'd ever read.
Enterprise GTM 2024
What Are AI Agents Really? A Product Marketer's Explanation
Everyone's talking about AI agents. Almost no one can explain what they actually are in terms that matter to a business buyer.
Agentic AI 2023
Category Creation Is a Gamble. Here's How We Won with Zero Copy.
We had six months to create a product category that didn't exist, land the Gartner MQ leader spot, and exceed pipeline targets.
Data & Zero Copy 2023
The Product Relaunch Playbook: What Tableau's Transformation Taught Me
Relaunching a product that people already know is harder than launching something new. Customers have opinions. Analysts have a box for you.
Enterprise GTM 2022
Seven Years at Microsoft: What the World's Most Successful Tech Company Taught Me About Failure
I launched more than 12 products at Microsoft Azure. Most of them underperformed at launch. Here's what that taught me about enterprise GTM.
PMM Strategy 2021
The Only Positioning Framework That Actually Works in Enterprise B2B
After 20 years positioning enterprise products, here's the one mental model that never fails me — and why every other framework usually does.
PMM Strategy 2021
From Delhi to Duke to Redmond to Seattle: The Immigrant Executive's Guide
I've been navigating American enterprise tech as an immigrant for over 12 years. Here are the things I wish someone had told me.
Career 2020
What a Journalist Taught Me About Product Marketing
Before Microsoft Azure, before Salesforce, before UiPath — I was making television. My first editor taught me something that still shapes every launch brief I write.
PMM Strategy 2020
I Produced a Top-Rated TV Show Before I Worked in Tech
The automobile show I created captured 11% of primetime viewership in India. Here's why that experience shaped everything that came after.
Career 2020
Why I Left India at 31 to Start Over: The Duke MBA Decision
In 2012, I was a successful entrepreneur in Delhi with 20 clients and 20 people. And I walked away to do an MBA in America.
Career
Positioned Newsletter

Get new essays in your inbox

Bi-weekly essays on enterprise AI and PMM strategy — free, always.

Subscribe on Substack →